Focus on the customer: How successful innovation works in SMEs
Bavarian SMEs reveal how they think about customers, developments and innovation together
In times of technological change and economic challenges, one important insight applies: companies that place people and the market - THEIR CUSTOMERS - at the center of their development are more successful. The market sets the direction - and decides on top or flop.
Customer-driven innovation is the driving force that not only keeps companies alive, but also makes them pioneers in their industry. Companies that observe, understand and develop their innovations directly from the wishes and needs of their customers will not only meet the requirements of today, but also shape the trends of tomorrow.
In practical company portraits, we show how companies consistently place the customer at the center of their activities - these best practices show how customer centricity contributes to corporate success:
Learn from other best practices - find out more about how other companies are turning customer centricity into a competitive advantage!
Our event recommendation:
The successful format for customer-driven innovation is entering its third round! This year, our event program is even closer to your topics and needs! We cordially invite you to our evening event.
Close to the customer, strong in the market: Successful strategies for SMEs
3 hours - 3 practical examples - 3 success strategies: Customer centricity as a growth driver
15.05.2025 from 5 to 8 p.m.
Am Tullnaupark 8 / 90402 Nuremberg
Medium-sized companies have a natural advantage: they can respond more flexibly and directly to customer wishes.
But how can this be used consistently for product development, employee motivation and communication?
Benefit from keynote speeches on how customer centricity can be taken into account throughout the entire business process in order to drive innovation. At our event, discuss with experts from
manufacturing companies how new ways of dealing with customers can be found.
Learn:
- How to use existing customer proximity as a strategic advantage in the Bavarian market.
- How customer centricity leads to better products that are rewarded by the customer.
- How concrete tools strengthen management, product development and sales.
...and how this will make you more successful!
