Your new product or service should, of course, be a market success. The development costs and effort should pay off. But will your product be accepted in the market?

The team around the Technology and Innovation Management at Bayern Innovativ supports you in customer-centric innovating.

Our offer for your customer-centric development projects

As an expert partner, we support you in identifying the wishes and needs of your customers or users and incorporating them into product development.

Let's walk the path together in the human-centered design process: from understanding and defining customer needs, to designing products and services, to testing and evaluating.

Knowledge partnership and workshop moderation for your development

We accompany you entirely according to your needs, for example with idea generation workshops, moderated focus group discussions, usability tests or customer surveys, etc.. In this way, we help you to identify and implement further development potential based on customer feedback.

Do you want to deepen the mindset of customer centricity? We accompany you with the right methods and comprehensive know-how. We are at your side with methods such as design thinking and user experience.

What are the benefits?

• You increase the satisfaction and acceptance of your customers or users
• You ensure good ratings
• You reduce your risks during the market launch.

You save costs, because time-consuming rework can be omitted and you avoid time-consuming misdevelopments. The goal is to satisfy your target group.