AdobeStock/Gorodenkoff,
Which trends, technologies and markets do we need to understand today in order to be successful tomorrow? Our renowned conference addresses the entire value chain of the automotive industry - from OEMs to SMEs and start-ups to science - and offers a unique platform for interdisciplinary exchange. This is where innovative impetus is generated, pioneering solutions are discussed and new market potential for the automotive interior of the future is tapped.
"Interieur im Automobil x InSuM" conference - Shaping the future despite the industry crisis
Falling demand for e-mobility, forced production relocations, plant closures: The pressure on the automotive industry is higher than ever. At the same time, the demand for rapid adjustments and innovative solutions is growing in order to remain competitive in the long term.
Especially in these challenging times, the focus on future-oriented developments is crucial. The vehicle interior in particular is increasingly becoming a differentiating factor - it stands for comfort, design and digitalization and shapes the driving experience of the future. Innovations in materials, technologies and sustainable concepts can provide new impetus and open up market potential. But which trends, technologies and markets do we need to understand today in order to be successful tomorrow? Which requirements of different markets need to be taken into account in order to ensure long-term competitiveness?
Our specialist conference "Interieur im Automobil x InSuM" on May 13 & 14, 2025 at the Audi Sportpark Ingolstadt is dedicated to precisely these questions. For the first time over two days and together with InSuM, the Interior Hub for Sustainable Mobility, the event offers a unique platform for the entire value chain of the automotive industry - from OEMs to SMEs and start-ups to science.
Despite the current crisis in the industry, our aim is to highlight areas of opportunity and identify trends that will help companies to remain competitive in the future. Take this opportunity for an interdisciplinary exchange, inspiring impulses and valuable insights into the future of automotive interiors.
Last year, over 200 industry experts took part and made a significant contribution to the success of the event. Once again, you can look forward to an exciting program with top-class contributions and insights from Audi, BMW, Volkswagen, Mahindra, Chery International, Harman Automotive, Dolby, Webasto, Hyundai Mobisand many other well-known companies on the following key topics:
- Strategy & future trends in automotive interiors
- Global markets: growth & potential
- Sustainability as a driver for innovation
- User experience as a differentiating factor
- Digital experiences in automotive interiors
Here is a small foretaste of the highlights of the two-day Conference 2025:
- Inspiring presentations by leading experts from industry and research
- Idea workshops for the joint development of forward-looking approaches
- Evening event in a summery stadium atmosphere - Dine, Drink, Connect
- Trade exhibition of the latest interior solutions
Early Bird offers: Secure your place now with a 20% discounted Early Bird ticket:
Would you like to present your interior solutions on site? Apply for one of our limited exhibition offers at an attractive Early Bird price:
Experience exciting presentations and interactive workshops that open up new perspectives on the interior of the future and offer valuable insights for a sustainable and competitive future of mobility.
Further information and impressions of last year's event can be found here: Review 2024
Participation fee
| Category | Price (gross)* Price (net) |
| EARLY BIRDBusiness/Research Organization (until 31.03.2025) | 357,00 €* 300,00 € |
| Business/research organization | 499,80€* 420,00€ |
| University/Authority | 238,00€* 200,00 € |
| Start-Up | 119,00€* 100,00€ |
| Students (student ID required) | 119,00€* 100,00€ |
Group tickets
| Category | Price |
| Business/research organization from 3 persons from the same company | Sendrequest by e-mail to e-mail |
| Business/Research organizations EARLY BIRD from 3 persons from the same company (until 31.03.2025) | Sendrequest by e-mail to e-mail |
Parallel to the event, we offer you the opportunity to participate as an exhibitor in the accompanying trade exhibition.
The exhibition offers you an ideal platform to present your technologies, products and services in an innovation-oriented environment.
Exhibition fee:
| Category | Price(gross)* Price (net) |
| Early Bird**Business/Research Organization | 1.190,00€* 1.000,00€ |
| Business/research organization | 1.487,50€* 1.250,00€ |
| University/authority | 833,00€* 700,00€ |
| Start-up | 357,00€* 300,00€ |
Included in the price for exhibitors:
- Basic infrastructure for your stand (approx. 3 x 2 m area, power connection, 1 table, 2 chairs)
- 2 exhibitor passes (incl. participation in the event, catering)
- Presentation of the company on the event website (company logo, brief description of the company)
- Organizational support by employees of Bayern Innovativ GmbH
Included in the price for start-ups:
- Standing table in a separate area (approx. 1 x 2 m area)
- 2 exhibitor passes (incl. participation in the event, catering)
- Exclusively for start-ups, we also offer a pitch on stage (limited places available)
- Presentation of the company on the event website (company logo, brief description of the company)
- Organizational support by employees of Bayern Innovativ GmbH
BMW,
Sustainability is particularly important for future generations of vehicles. Renewable materials such as wood and cork can make a significant contribution to reducing the CO2 footprint. These are new to the automotive industry and are being investigated as part of research projects with regard to possible applications in the interior.
The presentation will begin with an overview of the BMW Group's sustainability goals and measures as well as the basic principles of design-for-circularity. A cockpit and seat will also be used to show how new materials (wood, cork) can be used and what findings are already available from research projects.
Automotive Thüringen,
Workshop Session: Interior Trends
Parallel Sessions: Interactive workshops on the most important future topics of interior design
TU Chemnitz,
TU Chemnitz,
Smart Interior - functionalization in the vehicle interior
Smart Interior opens up completely new perspectives in the vehicle interior. Voice and gesture control, lighting and sound, personalization and user experience are just some of the keywords. How can suppliers recognize and use these trends? In this workshop, experts and participants will use the fishbowl method to discuss how suppliers can use the innovation and growth area of vehicle interiors to position themselves for the future. What trends are there - what is important - who are the key players and partners?
Automotive Thüringen,
automotive thüringen,
Future Interior Solutions - The vehicle interior in fully automated vehicles
Fully automated driving (Level 4) opens up completely new possibilities for vehicle interiors. But which components, functions and materials will really be needed in the future? In this interactive workshop, you will gain exciting insights into future vehicle concepts and, together with other participants, develop specific requirements and innovation potential for the automotive and supplier industry. Targeted networking will generate new project ideas and cooperation approaches that participants can take directly back to their companies. Ideal for anyone who wants to actively shape the interior of tomorrow!
ITA,
ITA,
ITA,
Designing cars for a new paradigm of customer expectations, lifestyles and global priorities.
How is the power of design influencing decisions, including in India?
How have automotive design studios and processes like MAHINDRA's evolved to keep pace with these fast-changing realities and deliver quickly?
How does design impact business and profit?
These are some of the points the presentation will address.
My Chery,
Differentiating the cultural background, habits and preferences of East and West or Chinese and European culture, which lead to different treatment and different preferences/needs in terms of the interior design, color and material of a vehicle, trying to understand where the differences and similarities lie and what both sides can learn/benefit from each other.
Volkswagen,
Lena Nguyen Feno GmbH,
Immersive Interior Lighting
How light art turns the car into an emotional space
This keynote lecture conveys a completely new understanding of light. It looks at the way famous lighting artists think and work, transfers their lighting effects to the automotive interior and presents color-psychological and technological methods. After this lecture, you will see light with different eyes.
Rethink light. Create well-being.
The automotive industry has begun a fundamental change of perspective and is asking: How can we think about the design of a vehicle from the point of view of the driver's well-being? Light is the new answer. Light that doesn't just fulfill its usual function. Light that creates an immersive experience and plays a key role in ensuring the emotional well-being of the driver and passengers. If you are prepared to learn from lighting artists, you can completely redefine and use light.
Experience how HARMAN Automotive is shaping the future of the automotive industry through innovative user experiences. In my presentation at 'bayern innovativ', I will show you how we use targeted strategies and collaboration to create unique experiences that strengthen our position as a leading innovator. Be inspired and discover how we are revolutionizing the way people interact with technology.
The automotive industry is undergoing a transformation and vehicles are evolving into immersive third spaces. As part of their digital lifestyle, drivers and passengers expect an in-car entertainment experience that matches the one they enjoy at home or on the road. And because cars offer a purpose-built environment, it is possible to create a personalized interior experience that goes beyond what is possible elsewhere. This presentation will provide an overview of existing and emerging use cases and content formats that go beyond music and movies. In addition, critical success factors for broad consumer adoption will be highlighted and we will share some thoughts on potential business opportunities.
