2nd Forum on the Bavarian Cultural and Creative Industries

Next Level: Creative Industries

Under the theme “Next Level: Creative Industries,” the Forum for the Bavarian Cultural and Creative Industries brings together funders, institutions, and key players in Bavaria’s cultural and creative industries. The focus is on practical examples, insights, and discussions surrounding creative tech, cross-innovation, and creative ecosystems and spaces. The forum highlights where the industry is already driving innovation today and how the creative industries are thinking “outside the box” with new technologies, ideas, and collaborations to take future-oriented topics to the next level.

Event

2nd Forum for the Bavarian Cultural and Creative Industries

10. November 2026

10:00 - 17:00 Uhr

Künstlerhaus
Königstraße 93
90402 Nürnberg
Deutschland
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Next Level: Creative Industries

What's it about?

The cultural and creative industries generate new ideas, foster new perspectives, and bring together different disciplines, sectors, and stakeholders. As such, they are not only an economic force but also a partner in innovation for businesses, cities, regions, and processes of social transformation.

Next Level: Creative Industries focuses on the role of the creative industries in tomorrow’s innovation system and on the people, technologies, places, and networks that enable new developments.

 

Track A: Creative Tech & Cross-Industry Innovation

What will be possible?

New technologies alone do not create innovation. What matters most is what emerges when creative, technological, and entrepreneurial perspectives come together. The “Creative Tech & Cross Innovation” track focuses on new forms of collaboration, unconventional partnerships, and the question of how ideas are turned into concrete applications.

Track B: Spaces & Ecosystems

What do we need to do that?

Behind every innovation are the people, networks, and places that make it possible. In the “Spaces & Ecosystems” track, we turn our attention to the infrastructure of the creative industries: creative spaces, communities, incubators, and networks where ideas are born, tested, and further developed.

Real-world examples demonstrate how creative development is fostered locally and why innovation is virtually inconceivable without the appropriate spaces and networks.

iStock/blackdovfx,

Speakers' Comments

Profilbild Igor Stromajer Igor Stromajer,
Porträt von Oliver Löscher Dominik Hupf,
Porträt von Lisa Demetz Lisa Demetz,
Profilbild Mira Kleine Alexander Vukitsevits,
Profilbild Astrid Laufkoetter Astrid Laufkoetter,
Profilbild Silvia Taschner Christian Hartmann,
Porträt von Ricarda Jaksch Ricarda Jaksch,
Dr. Birgit Löffler Monika Wrba,
Profilbild Jacqueline Walk Jacqueline Walk,
Profilbild Marcel Aigner marcel Aigner,
Profilbild Jürgen Enninger Jürgen Enninger,
Profilbild Magdalena Matzinger Kreativ München,
Profilbild Leonie Bechtold

"The most exciting developments happen when people from different disciplines come together, experiment, and further develop their ideas in the right spaces."

Andreas Auberger
, Head of CreativeTechHUB, Bayern Innovativ GmbH, Nuremberg

10:00 a.m. – 10:30 a.m.

Arrival & Networking

10:30 a.m. – 10:50 a.m.

Welcome Remarks

Sebastian Wild
Leitung KunstKulturQuartier, Stadt Nürnberg
Dr. Rainer Seßner
Managing Director | CEO, Bayern Innovativ GmbH, Nuremberg

10:50 a.m. – 11:15 a.m.

De-Innovation: De-Digitalization as a Practice

Profilbild Igor Stromajer Igor Stromajer,
Igor Stromajer
Low-Tech-Post-elektrischer Nicht-Künstler

11:15 a.m. – 11:30 a.m.

Shaping the NEXT LEVEL—please, don't just focus on networking.

The cultural and creative industries as a starting point for technological, spatial, and economic innovation.
Andreas Auberger
+49 911 20671-286
Head of CreativeTechHUB, Bayern Innovativ GmbH, Nuremberg

11:30 a.m. – 11:45 a.m.

Short break

11:45 a.m. – 3:45 p.m.

Parallel Lecture Series: Creative Tech & Cross Innovation

3:45 p.m. – 4:05 p.m.

Short break

4:05 p.m. – 4:20 p.m.

Connecting the Dots

4:20 p.m. – 4:35 p.m.

Traunstein Digital Monolith

Dr. Birgit Löffler Monika Wrba,
Dr. Birgit Löffler
Landratsamt Traunstein

4:35 p.m. – 5:00 p.m.

In Conversation: What Does This Mean for Bavaria?

Andreas Auberger
+49 911 20671-286
Head of CreativeTechHUB, Bayern Innovativ GmbH, Nuremberg
Porträtbild Carola Kupfer Nike Kupfer,
Carola Kupfer
Präsidentin, Bayerischer Landesverband der Kultur- und Kreativwirtschaft e.V.

5:00 p.m. – 5:30 p.m.

Guided Tour of the Künstlerhaus

starting at 5:30 p.m.

Award Ceremony for the Third State Prize for Bavarian Creative Hubs

About the Event

11:45 a.m. – 12:05 p.m.

How Innovation Succeeds in CO Partnerships—What Makes Cross-Industry Collaboration Effective

Profilbild Mira Kleine Alexander Vukitsevits,
Mira Kleine
Medien- und Filmgesellschaft Baden-Württemberg mbH

12:05 p.m. – 12:20 p.m.

What Can Design Do? Design as an Interdisciplinary Field

Profilbild Christian Fayek Christian Fayek,
Christian Fayek
Leitung Projekte, bayern design GmbH
Profilbild Kilian Fabich Kilian Fabich,
Kilian Fabich
Konzeption und Projektentwicklung, bayern design

12:20 p.m. – 12:50 p.m.

Cross-Innovation: Formats and Methods, Interfaces

Cross Innovation Day at OM7 – Insights and Lessons Learned

Profilbild Astrid Laufkoetter Astrid Laufkoetter,
Astrid laufkötter
Programm-Management, OM7 Business Innovation Center
Porträt von Lisa Demetz Lisa Demetz,
Lisa Demetz
Projektmanagerin, OM7 Business Innovation Center

Getting Out of the Bubble: The Art of Organizing Productive Coincidences—The Mechanics Behind Successful Cross-Innovation Journeys

Johanna Lison
+49 911 20671-218
CreativeTechHUB, Project Manager, Bayern Innovativ GmbH, Nuremberg
Thomas Eder
+49 911 20671-532
Innovation network Production, Project Manager, Bayern Innovativ GmbH, Nuremberg, Bayern Innovativ, GmbH Munich

Social Innovation Hackathon

Profilbild Jacqueline Walk Jacqueline Walk,
Jacqueline Walk
Silicon Vilstal gemeinnützige UG

12:50 p.m. – 1:50 p.m.

Lunch Break

2:00 p.m. – 2:20 p.m.

Next-Level Collaboration: How Creative Tech Is Transforming Creative Production

Profilbild Silvia Taschner Christian Hartmann,
Silvia Taschner
Hochschule für Musik und Theater München
Profilbild Viktor Schacherl Markus Hensel,
Viktor Schacherl
Program Manager, Hochschule für Musik und Theater München

2:20 p.m. – 2:45 p.m.

AI x Design = Skills for the Future: Regional Networks as Innovation Boosters

Porträt von Oliver Löscher Dominik Hupf,
Oliver Löscher
Projektleiter, Regensburger Kreativwirtschaftszentrum Degginger
Profilbild Leonie Bechtold
Leonie Bechtold
TechBase Regensburg GmbH

2:45 p.m. – 3:05 p.m.

Playful Progress: The Added Value of Gamification

Profilbild Robin Rottmann Games/Bavaria,
Robin Rottmann
Teamlead, Medien.Bayern GmbH

3:05 p.m. – 3:35 p.m.

Creative Tech in Practice

Creative Coding

Profilbild Christoph Ignaz Kirmaier Christoph Ignaz Kirmaier,
Profilbild Felix Betzenbichler Felix Betzenbichler,
Felix Betzenbichler
3e8.studio e.U.

3:35 p.m. – 3:45 p.m.

Wrap-up

3:45 p.m. – 4:05 p.m.

Short break

11:45 a.m. – 12:05 p.m.

Before Innovation: How and Where Ideas Come into the World

Porträt von Ricarda Jaksch Ricarda Jaksch,
Ricarda Jacksch
Venture Team Kultur, Kooperationsstelle der Kunsthochschule Bayern für Gründungsförderung, Akademie der Bildenden Künste Nürnberg
Profilbild Silvia Taschner Christian Hartmann,
Silvia Taschner
Hochschule für Musik und Theater München

12:05 p.m. – 12:20 p.m.

Why Creative Ecosystems Work Differently

Georg Tremetzberger
Geschäftsführer, Creative Region Linz & Upper Austria GmbH

12:20 p.m. - 12:50 p.m.

Spaces as Testing Grounds

Tumblinger Creative Hub: From Vacant Space to Micro-Ecosystem

Profilbild Magdalena Matzinger Kreativ München,
Magdalena Matzinger
Landeshauptstadt München

From Space to Community

Profilbild Renate Schlenk Raimund Schlenk,
Renate Schlenk
Geschäftsführung, Musikzentrale Nürnberg e.V.

Why Innovation Needs Spaces for Experimentation

12:50 p.m. – 1:50 p.m.

Lunch Break

2:00 p.m. – 2:20 p.m.

Possible Practice—A Creative Center Between Autostadt and a Budget Freeze

Profilbild Marcel Aigner marcel Aigner,
Marcel Aigner-Spisak
Projektmanagement Kultur- und Kreativwirtschaft, Stadt Ingolstadt, Wirtschaftsreferat

2:20 p.m. – 2:45 p.m.

From a Town to an Ecosystem – Introducing the “Future Places” Network

Profilbild Philipp Hentschel Philipp Hentschel,
Philipp Hentschel
Vorstand, Netzwerk Zukunftsorte

2:45 p.m. – 3:15 p.m.

Shaping Ecosystems Together

Building Innovation Ecosystems

Profilbild Dr. Christian Andersen ZDI Mainfranken,
Dr. Christian Andersen
Netzwerkmanager, ZDI Mainfranken

3:15 p.m. – 3:45 p.m.

Transportation in the City and Region

Sebastian Wild
Leitung KunstKulturQuartier, Stadt Nürnberg
Nico Degenkolb
Referent Kultur- und Kreativwirtschaft, Goethe-Institut e. V.

3:45 p.m. – 4:05 p.m.

Short break

Profilbild Marcel Aigner marcel Aigner,
Marcel Aigner-Spisak
Projektmanagement Kultur- und Kreativwirtschaft, Stadt Ingolstadt, Wirtschaftsreferat
Profilbild Astrid Laufkoetter Astrid Laufkoetter,
Astrid laufkötter
Programm-Management, OM7 Business Innovation Center
Profilbild Philipp Hentschel Philipp Hentschel,
Philipp Hentschel
Vorstand, Netzwerk Zukunftsorte
Porträt von Lisa Demetz Lisa Demetz,
Lisa Demetz
Projektmanagerin, OM7 Business Innovation Center
Porträt von Ricarda Jaksch Ricarda Jaksch,
Ricarda Jacksch
Venture Team Kultur, Kooperationsstelle der Kunsthochschule Bayern für Gründungsförderung, Akademie der Bildenden Künste Nürnberg
Porträt von Oliver Löscher Dominik Hupf,
Oliver Löscher
Projektleiter, Regensburger Kreativwirtschaftszentrum Degginger
Profilbild Silvia Taschner Christian Hartmann,
Silvia Taschner
Hochschule für Musik und Theater München
Profilbild Magdalena Matzinger Kreativ München,
Magdalena Matzinger
Landeshauptstadt München
Profilbild Viktor Schacherl Markus Hensel,
Viktor Schacherl
Program Manager, Hochschule für Musik und Theater München
Sebastian Wild
Leitung KunstKulturQuartier, Stadt Nürnberg
Profilbild Mira Kleine Alexander Vukitsevits,
Mira Kleine
Medien- und Filmgesellschaft Baden-Württemberg mbH
Profilbild Leonie Bechtold
Leonie Bechtold
TechBase Regensburg GmbH
Johanna Lison
+49 911 20671-218
CreativeTechHUB, Project Manager, Bayern Innovativ GmbH, Nuremberg
Profilbild Igor Stromajer Igor Stromajer,
Igor Stromajer
Low-Tech-Post-elektrischer Nicht-Künstler
Profilbild Felix Betzenbichler Felix Betzenbichler,
Felix Betzenbichler
3e8.studio e.U.
Dr. Birgit Löffler Monika Wrba,
Dr. Birgit Löffler
Landratsamt Traunstein
Profilbild Christoph Ignaz Kirmaier Christoph Ignaz Kirmaier,
Profilbild Jacqueline Walk Jacqueline Walk,
Jacqueline Walk
Silicon Vilstal gemeinnützige UG
Profilbild Renate Schlenk Raimund Schlenk,
Renate Schlenk
Geschäftsführung, Musikzentrale Nürnberg e.V.
Porträtbild Carola Kupfer Nike Kupfer,
Carola Kupfer
Präsidentin, Bayerischer Landesverband der Kultur- und Kreativwirtschaft e.V.
Profilbild Christian Fayek Christian Fayek,
Christian Fayek
Leitung Projekte, bayern design GmbH
Thomas Eder
+49 911 20671-532
Innovation network Production, Project Manager, Bayern Innovativ GmbH, Nuremberg, Bayern Innovativ, GmbH Munich
Nico Degenkolb
Referent Kultur- und Kreativwirtschaft, Goethe-Institut e. V.
Profilbild Kilian Fabich Kilian Fabich,
Kilian Fabich
Konzeption und Projektentwicklung, bayern design
Profilbild Robin Rottmann Games/Bavaria,
Robin Rottmann
Teamlead, Medien.Bayern GmbH
Profilbild Dr. Christian Andersen ZDI Mainfranken,
Dr. Christian Andersen
Netzwerkmanager, ZDI Mainfranken
Georg Tremetzberger
Geschäftsführer, Creative Region Linz & Upper Austria GmbH

Technical Contact

Sivanne Burbulla
+49 911 20671-429
CreativeTechHUB, Project Manager, Bayern Innovativ GmbH, Nuremberg
Charlotte Stegmayer
+49 911 20671-439
CreativeTechHUB, Projektmanagerin, Bayern Innovativ GmbH, Nürnberg

Press/Marketing Contact

Veronika Fischer
+49 911 20671-422
CreativeTechHUB, Marketing, Bayern Innovativ GmbH, Nuremberg

Organizational Contact

Porträt von Chalin Broux Bayern Innovativ GmbH,
Chalin Broux
+49 911 20671-323
Event, Project manager, Bayern Innovativ GmbH, Nürnberg
Vanessa Färber
+49 911 20671-542
Event, Project Manager, Bayern Innovativ GmbH, Nuremberg