Dr Tanja Jovanović is Head of Marketing & Innovation at Bayern Innovativ. A qualified innovation manager with a PhD, she combines many years’ experience in innovation management, strategic foresight and communication with an interdisciplinary perspective on future-oriented topics and transformation, shaped by her career in academia, project management, start-up consultancy and industry.

Since 2018, as Head of Innovation Management at Bayern Innovativ, she has been shaping the establishment and further development of innovation formats, services and technology transfer; since 2024, she has also been responsible for corporate marketing as a member of the executive board. In addition, she is active as a presenter, podcast host and keynote speaker.