Accessibility
Language
Focus on the customer: How successful innovation works in SMEs
Bavarian SMEs reveal how they think about customers, developments and innovation together
In times of technological change and economic challenges, one important insight applies: companies that place people and the market - THEIR CUSTOMERS - at the center of their development are more successful. The market sets the direction - and decides on top or flop.
Customer-driven innovation is the driving force that not only keeps companies alive, but also makes them pioneers in their industry. Companies that observe, understand and develop their innovations directly from the wishes and needs of their customers will not only meet the requirements of today, but also shape the trends of tomorrow.
In practical company portraits, we show how companies consistently place the customer at the center of their activities - these best practices show how customer centricity contributes to corporate success:
Successful in the market through customer centricity
We are convinced that companies with a clear focus on the customer are more successful in creating the optimal solution for their
target group. In our opinion, customer centricity is more than just an optimized process - the ideal "customer journey". It is a
company-wide attitude - the customer-centric mindset: We want to maximize added value for our customers. We
focus on long-term customer relationships. We place the "voice of the customer" at the center of everything we do.
As Innovation Management (TIM) at Bayern Innovativ, we show you the path to customer-centric innovation - using selected
company examples. In short portraits of Bavarian SMEs, we shed light on how customer centricity works in practice: from understanding
and defining customer needs to designing products, testing and obtaining feedback.