Automotive interior x InSuM

Gain insights into the future of interior design for autonomous driving. Discover the development process, from analyzing customer requirements to redesigning human-vehicle interaction.
Focal points include customer studies, derived design principles and an outlook on new, innovative interior concepts. Be inspired by the latest trends and technologies that improve the comfort and safety of our customers.

Sustainability is particularly important for future generations of vehicles. Renewable materials such as wood and cork can make a significant contribution to reducing the CO2 footprint. These are new to the automotive industry and are being investigated as part of research projects with regard to possible applications in the interior.
The presentation will begin with an overview of the BMW Group's sustainability goals and measures as well as the basic principles of design-for-circularity. A cockpit will also be used to show how new materials (wood, cork) can be used and what findings are already available from research projects.

Learn how to stay one step ahead in a rapidly evolving market! In our exciting presentation on innovation management, we will discuss how megatrends can be transformed into a robust innovation portfolio. Learn from real-life examples of successful innovation management activities, get to know the crucial turning points to stop projects and understand the importance of "moonshot compost" to foster breakthrough ideas. As an example of innovation in vehicle interiors, we will show the "Holographic Windshield Display" from Mobis. Don't miss this opportunity to gain valuable insights and strategies that will lead your company to creative solutions and a competitive advantage.

Smart Interior - functionalization in the vehicle interior
Smart Interior opens up completely new perspectives in the vehicle interior. Voice and gesture control, lighting and sound, personalization and user experience are just some of the keywords. How can suppliers recognize and use these trends? In this workshop, experts and participants will use the fishbowl method to discuss how suppliers can use the innovation and growth area of vehicle interiors to position themselves for the future. What trends are there - what is important - who are the key players and partners?

How can the sustainable use of bio-based plastics and recyclates in vehicle interiors be achieved?

Together, we will shed light on current challenges and potential - from material procurement to regulatory hurdles. Using real components, we will discuss concrete application possibilities, technical requirements and next steps for pilot projects and collaborations.

Future Interior Solutions - The vehicle interior in fully automated vehicles
Fully automated driving (Level 4) opens up completely new possibilities for vehicle interiors. But which components, functions and materials will really be needed in the future? In this interactive workshop, you will gain exciting insights into future vehicle concepts and, together with other participants, develop specific requirements and innovation potential for the automotive and supplier industry. Targeted networking will generate new project ideas and cooperation approaches that participants can take directly back to their companies. Ideal for anyone who wants to actively shape the interior of tomorrow!

Workshop:
Experience how outstanding user experience is created! In our hands-on workshop, you will learn about the most important methods and tools of user centricity - and how to apply them directly.

Impulse: Smart EVs Meet User Enterprise: A Tech-Driven Future

What characterizes NIO's full stack technology? How do NIO's vehicle operating system, intelligent cabin and AI-driven functions improve the driving experience? And how does NIO collect and integrate user feedback into its user-centered development approach? Join us as we dive into the engineering behind NIO's intelligent EV ecosystem and explore the innovations that are driving the future of mobility. Don't miss this deep dive into the intersection of EV technology and user businesses!

Recycling textile components

Discover how sustainable textile materials can transform the interior of the future. In the interactive World Café, you will have the opportunity to discuss the opportunities and challenges of material recycling with other experts and develop creative ideas for an environmentally friendly automotive future. Take an active part and help shape the change!

Evening event: Summer get-together in the stadium

Enjoy a relaxed evening in a unique stadium atmosphere! Look forward to networking in a relaxed atmosphere, accompanied by refreshing drinks, culinary highlights and summery sounds. DJ and saxophonist Sebastian Wurzer will provide the perfect soundtrack - an unforgettable end to the day is guaranteed!

In an ever-changing economic landscape, understanding the driving forces behind global markets is more critical than ever. This presentation provides a concise but in-depth global economic outlook, highlighting key trends such as geopolitical developments, inflation, interest rate policy and technological advances and their impact on businesses and investors.
We then turn our focus to the automotive industry in 2025: What are the growth forecasts? How will electromobility, autonomous driving and new business models develop? Which regional markets and players are particularly in the spotlight?
In the third part, we take a deep dive into the future of automotive interiors - an area in which innovations relating to sustainability, smart materials and digitalization play a central role. We analyze the biggest challenges for manufacturers, from supply chain bottlenecks to increasing customer demands, and highlight the opportunities for companies that are early adopters of these trends.
This session will provide you with valuable, data-based insights into economic developments, the automotive industry and the future of vehicle interiors in particular - well-founded, practical and forward-looking.

Designing cars for a new paradigm of customer expectations, lifestyles and global priorities.
How is the power of design influencing decisions, including in India?
How have automotive design studios and processes like MAHINDRA's evolved to keep pace with these fast-changing realities and deliver quickly?
How does design impact business and profit?
These are some of the points the presentation will address.

How do cultural habits influence the choice of materials, color design and equipment of a vehicle? In this lecture, we will delve into the exciting differences and similarities between Chinese and European automotive culture. We will shed light on how tradition, lifestyle and aesthetic preferences shape the design of vehicle interiors - and what both sides can learn from each other to make the mobility of the future even more appealing.

How does sustainability become a driver of creative excellence? Stephanie Waser provides exciting insights into the CMF design philosophy of NIO & firefly - and shows how future-oriented design goes far beyond the choice of materials. Experience how responsible design does not restrict, but creates new creative freedom. A lecture on design that shows attitude - and helps shape a better future.

Automotive companies are increasingly prioritizing sustainability. UPM BioPolyester and BioPolyurethane offer a revolutionary solution for eco-conscious interior material. Our biochemicals naturally capture CO2 from the atmosphere, reducing your environmental footprint and saving fossil resources. Integrated into BioPolyester and BioPolyurethanes, UPM BioGlycols are true drop-in solutions which enable high-performance and fully recyclability while safeguarding our planet. Join us to explore how UPM BioGlycols will elevate your commitment to sustainability.

The customer groups for mobility products are as different as the worlds in which they live.
With our work in the area of vehicle interiors, we want to better address these different customer groups; we want to better understand their needs and individualize our products according to these needs. In doing so, we focus on people with disabilities.
The presentation includes interior ideas for people with visual impairments, very old people and people who are extremely overweight (BMI>30).

Immersive interior lighting

How light art turns the car into an emotional space
This keynote lecture conveys a completely new understanding of light. It looks at the way famous lighting artists think and work, transfers their lighting effects to the automotive interior and presents color-psychological and technological methods. After this lecture, you will see light with different eyes.

Rethink light. Create well-being.
The automotive industry has begun a fundamental change of perspective and is asking: How can we design a vehicle with the driver's well-being in mind? Light is the new answer. Light that doesn't just fulfill its usual function. Light that creates an immersive experience and plays a key role in the emotional well-being of the driver and passengers. If you are prepared to learn from lighting artists, you can completely redefine and use light.

Experience how HARMAN Automotive is shaping the future of the automotive industry through innovative user experiences. In my presentation at 'bayern innovativ', I will show you how we use targeted strategies and collaboration to create unique experiences that strengthen our position as a leading innovator. Be inspired and discover how we are revolutionizing the way people interact with technology.

The automotive industry is undergoing a transformation and vehicles are evolving into immersive third spaces. As part of their digital lifestyle, drivers and passengers expect an in-car entertainment experience that matches the one they enjoy at home or on the road. And because cars offer a purpose-built environment, it is possible to create a personalized interior experience that goes beyond what is possible elsewhere. This presentation will provide an overview of existing and emerging use cases and content formats that go beyond music and movies. In addition, critical success factors for broad consumer adoption will be highlighted and we will share some thoughts on potential business opportunities.