03.04.2025
In our short series "Three questions for...", we interview selected personalities on various topics. Among other things, the questions address topics that are discussed by the interviewees in the form of keynote speeches or other activities at Bayern Innovativ events.
Today we are giving our short interview to Carolin Nuyten, Senior Design Manager - Head of CMF Design Europe, Chery Europe GmbH
Carolin Nuyten is one of the speakers at our conference "Interieur im Automobil x InSuM" from 13 - 14.05.2025 in Ingolstadt. In her presentation, she will focus on China and highlight innovation drivers and new requirements.
Dear Carolin, what inspired you personally to focus on your presentation topic in the field of automotive interiors?
Carolin Nuyten: I have been working closely with Chinese people my entire professional life, and to this day this culture is fascinating to me, but also incredibly confusing...I have noticed that many of my colleagues in the automotive sector feel the same way. In my presentation, I hope to shed at least a little light on the subject and point out a few cultural peculiarities that influence interaction and design more than we think.
What central challenge do you currently see in the design of vehicle interiors, and how can your experience help to solve it?
Carolin Nuyten: In my opinion, the biggest challenge in vehicle interiors is the increasing digitalization and simplification of surfaces, i.e. the old principles of formal design and the application of material and color are becoming increasingly obsolete. It is undoubtedly important to combine screens, ambient light and smart surfaces in a meaningful way and not to forget people amidst all the high tech.
How do you think vehicle interiors will change in the next five to ten years, and what role will your topic play in this?
Carolin Nuyten: With increasing vehicle autonomy, interior design will change fundamentally once again, with completely different criteria playing a role, as the interior will suddenly become more like a living room or lounge, or can be used by different passengers. In China in particular, such vehicles will be used and produced first and in much larger numbers, as this market is extremely open to innovations. My topic highlights a culture that we will get to know more and more in the coming years - the market for cars in China has only just "woken up", so European OEMs will have to get to grips with this market in greater depth, and other Chinese manufacturers will also be offering their products here in the coming years.
