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Focus on innovation management

Promoting and tackling new ideas and innovations in a targeted manner

INNOVATION MANAGEMENT | Interviews

Interview
INNOVATION MANAGEMENT

What is behind a successful product launch on the market?

Bernadette von Wittern: Indeed, by introducing product management. There are different development models,…
Interview
INNOVATION MANAGEMENT

Technology transfer from space to earth

Dr. Armin Wedler: Yes, basically you can put it that way. So my robotics team, which I coordinate here, is…
Interview
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT

UX - positive experiences and their importance

Anja Groß: are often mentioned in the same breath because the two concepts have one very crucial and important…
Interview
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT

The path to the future of innovation

Mandatory fields For ideas to develop into successful innovations, the exchange of knowledge and technology must go…
Interview
INNOVATION MANAGEMENT

With technology transfer to the mountain top

There is only one way for technology transfer, and that is further and higher, steeply upwards. The image of…
Interview
INNOVATION MANAGEMENT

Apply for a patent: For whom is it worthwhile?

Bruno Götz: To answer this question, I like to chat a little from the private sewing box. I have a good…
Interview
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT

Innovation Marketing

Thomas Fick: In fact, I hold the opinion that a healthy, wait-and-see attitude is what helps a product innovation…
Interview
INNOVATION MANAGEMENT

SMEs and start-ups

Tanja Flügel: SMEs in Germany are characterized in particular by customer proximity. Thus, they can respond quickly…
Interview
INNOVATION MANAGEMENT

On the way to becoming an innovation leader

Dr. Tanja Jovanovic: Yes, the potentials we identified for the also apply to other industries. As Bayern Innovativ,…
Interview
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT

Artificial intelligence for SMEs

Dr. Dominik Dellermann: I see the development as problematic because we are technologically behind in Germany. In…
Interview
INNOVATION MANAGEMENT

Cultural and Creative Industries in the Corona Depression

In this episode, we talk to Oliver Wittmann - head of - about rescue packages for culture. He also gives his take…
Interview
INNOVATION MANAGEMENT
INNOVATION MANAGEMENT

Open Innovation - The ABC of Openness?!

Dr. Tanja Jovanovic: For me, open innovation means that innovation processes do not end at the boundaries of the…
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