From event management to digital farming. Having grown up on a farm in Upper Franconia, Kathrin Schuberth has been with Bayern Innovativ since 2012; as a qualified event manager, she initially joined the event team.

From January 2021, she brought her expertise and experience as a project organiser to the Bavarian Digital Agriculture Competence Network (KNeDL) whilst simultaneously completing a degree in agriculture and agricultural management. The combination of these two worlds offered her the opportunity to successfully combine her existing qualifications with her commitment to agriculture. Since October 2023, she has also been working as a specialist project manager at KNeDL.

Her personal motivation for promoting digitalisation in agriculture is clearly defined: innovations and the use of digital technologies should be utilised as effective tools to shape the future of agriculture in a sustainable way.