Practice book Trends

From buzz word to business boost:

How to understand trends and integrate them into your business model in just a few minutes!

Does extended reality sound like a video game to you?
Cybersecurity is only for IT nerds?
And the term resilient infrastructure makes you think of the cities of tomorrow?

Our workbook will not only enlighten you, but also help you to identify what is relevant to you and actively use it for your own company.

Use our practical book to plan your strategy and business optimizations simply and with guidance in the shortest possible time.
The book is now available in our online store and in bookshops.

How do we guide you through our workbook?

In our practical book, we present 26 trends and help you to make direct use of them.

Step 1: TREND FINDING

First of all, the trend is explained in an understandable way by means of a name, picture, brief description and the presentation of use cases and individual aspects.

Step 2: IDENTIFY RELEVANCE

A checklist with space for notes then helps you to place the trend in the context of your company and identify its relevance.

Step 3: TRANSFER TO PRACTICE

By completing the Trend Canvas, we would like to encourage you to develop initial measures and steps for implementing the trend in practice. The aim here is to encourage in-depth engagement with the trend.

Vorschau des Buchcovers Praxisbuch Trends

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Practical book Trends for SMEs: understanding, developing and planning technological, social and economic developments

26 social, economic and technological developments and trends presented and prepared with a focus on German SMEs. 26 questionnaires that methodically support companies in identifying relevant trends in order to plan business projects. A trend report, a practical book, an analysis tool - published by experts from trend and technology management and industry.

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