What happens when creative minds and companies work together to find solutions? A lot! In the new publication "Cross now!", the Hamburg Kreativ Gesellschaft shows how real innovation is created in the Cross Innovation Hub: with exciting practical examples, interviews and a toolbox for anyone who wants to think in new ways.
Whether circular aircraft cabins or creative impulses for research and development - the cases show: Cross innovation works. And best of all, the model has long since developed from a pilot project into a recipe for success. For other regions and sectors too.
