Verena Krones studied German Language and Literature, Communication Studies and Business Administration at the Otto Friedrich University of Bamberg, before going on to complete her Master’s degree in Communication Studies.

Whilst still a student, she gained practical experience in corporate communications and online marketing, including at Continental and the Witt Group (a subsidiary of the Otto Group). Through further roles in companies and agencies, she expanded her area of expertise from search engine optimisation, via content management and content marketing, to community and performance marketing.

Since 2018, Verena Krones has been leading the Digital Marketing project at Bayern Innovativ GmbH. Together with her team, she raises the profile of innovations, future technologies and, above all, the people behind them via social media and podcasts.

Since 2025, she has also been in charge of Bayern Innovativ’s Innovation Ambassador Programme. Her particular focus today lies on building sustainable corporate influencer communities, strategic community management and the question of how employees can use their knowledge to become credible ambassadors for companies.