Sarah Sachs completed a Bachelor’s degree in Technical Journalism. Whilst still a student, she was able to develop her journalistic skills and write a number of articles for the local press.

On her Master’s degree programme in PR and Corporate Communications, she deepened her knowledge of communicating with agencies and institutions. She has been working at Bayern Innovativ since 2016 – initially as a student assistant.

In 2021, she supported the Bavarian Centre for Cultural and Creative Industries as a project organiser. Since 2022, she has been working in the central marketing department at Bayern Innovativ GmbH.