René Herzer

Position: Founder, basebox GmbH, Utting am Ammersee

Entrepreneur
Professional background:
- Founder of one of the first German Internet companies (1996, sold after one year)
- Establishment and successful sale of a software company for automated content collection
- Foundation, development and 18-year management of an agency for digital branding and product development (60 employees, 2 locations, € 12 million turnover)
- Senior consultant for digital health innovation at the Berlin Institute of Health/Charité

Professional expertise:
- Management of teams in product development, sales, communication and human resources
- Conception and implementation of the first websites for Hugo Boss, Mercedes-Benz, conrad.de, deutsche-bank.de and others
- Lead agency for social media: Lufthansa, Mercedes-Benz, adidas (soccer, running), BASF, Steiff and others
- Development of digital communities for premium brands with up to 100 million users
- Strategy development and implementation for international brands

Currently:
Founder of basebox, a secure AI management system