Olha Kotsar is currently the Human-Machine Interface (HMI) Lead at Automobili Pininfarina. Her expertise spans roles in infotainment coordination and the delivery of harmonious, minimalistic, and intuitive user experiences, making her a key player in shaping innovative solutions for connected vehicles. She leads HMI development, focusing on seamlessly integrating user-centric interfaces with cutting-edge technology to enhance user interaction and digital ecosystems within the automotive industry.