Dr. Matthias Nachtmann is the chairman of Friends of Digital Farming, a nonprofit organization that brings together agricultural practitioners, businesses, and academia to better implement and scale innovations in agricultural technology. With over 25 years of experience at the intersection of agricultural technology, digitalization, and agriculture, he supports companies in developing data-driven products and services. His focus is on how agricultural data, artificial intelligence, and trusted data spaces can be used to develop products faster, better tailor them to customer needs, and unlock new business opportunities. In his presentation, he uses concrete examples to demonstrate how companies can share data without relinquishing control over their data, and how this creates competitive advantages for the next generation of agricultural technology.