Jo Rowan is Associate Director of Strategy and Customer Experience at PriestmanGoode, having joined the firm in 2003. She has built and led the studio's strategy practice from the ground up, translating passenger insights and future projections into actionable design solutions across aviation, rail, cruise, and hospitality. Jo has developed several of PriestmanGoode’s core strategic frameworks, including Route to Zero, the studio’s sustainability toolkit, and Enable, its inclusive design program, and is a regular keynote speaker at industry events worldwide.

Brief profile of PriestmanGoode:
PriestmanGoode is a multidisciplinary, global design consultancy dedicated to a world elevated by responsible, high-impact design. As a 100% employee-owned company, we operate as an integrated design engine across transportation, product, and brand design, turning visionary ideas into tangible, world-class realities used by millions of people every year. At our core, we design for people, believing that great design must be simple, thoughtful, and intuitive, rooted in genuine empathy for the human experience and a commitment to building a more inclusive and sustainable world.