Dirk Maaß holds a degree in industrial engineering with a technical background; he has over 20 years’ experience and additional qualifications in the fields of business development, innovation management and marketing, and currently works as a transformation consultant at Bayern Innovativ for SMEs in Bavaria.

During his professional career, Dirk Maaß has worked for international IT firms, an R&D institute, one of Germany’s largest providers of continuing professional development, and as a freelance consultant. As project manager of the ‘Upper Franconia Model Region’ project, funded by the Ministry of Economic Affairs, he supported many SMEs across various sectors in the region in strengthening their competitive position and driving innovation.

Dirk Maaß is currently helping companies make the transition to a new world of mobility as part of Bayern Innovativ GmbH’s Transformation Guide project.