4.screen GmbH

4screen - The Driver Interaction Platform

4screen is the first platform to connect drivers and businesses in real-time in the vehicle. By integrating into the car's digital environment, 4screen uses vehicle data to enrich the in-car experience with relevant and contextual content.

Drivers spend an average of one hour a day in their vehicles. Connected cars with large, active displays and hundreds of sensors have long been part of our everyday lives. But despite their potential, the vehicle screen has remained largely unused - until now. 4screen has developed the first digital platform that informs drivers in real time about the vehicle's screen, enabling new digital business models for car manufacturers and improving the user experience in the vehicle. Thanks to its agnostic architecture, the solution can be seamlessly integrated, is secure, compliant with data protection regulations and compatible with all common operating systems. As a pioneer in driver interaction, 4screen offers businesses along the route an effective channel for interacting with drivers directly in the vehicle. The platform is already integrated into the systems of 16 car manufacturers - including Mercedes-Benz, Volkswagen, Audi, Kia and Stellantis - and is used in twelve countries by over 100 companies such as McDonald's, Shell and Kaufland.

Products/Formats

• Branded Pin: Increases brand presence and location findability directly on the map
• In-Car Search: Positions brands at the top of relevant search results and reaches drivers at the crucial moment of purchase decision
• Recommendations: Uses vehicle data for context-based recommendations and exclusive offers exactly when they are relevant
• Detail Screen: Shows real-time location information and targeted actions directly on the vehicle display - as an extension of the 4screen core formats

Added value for the entire ecosystem

• For drivers: Relevant, useful information in real time - for an improved navigation experience and more convenience in everyday life.
• For car manufacturers: A scalable, digital revenue model - to monetize vehicle displays across entire fleets and lifecycles.
• For brands: A new, high-reach marketing channel with high purchase intent - reaching millions of drivers at the exact moment they need it.