Creativity meets MedTech: cross-innovation journey to Ars Electronica 2025

The trip is organized by the Creative Industries department at Bayern Innovativ in collaboration with Ars Electronica and the Bavarian State Ministry of Economic Affairs, Regional Development and Energy (StMWi). Artists and experts from the scientific community come together with companies from the medical technology sector to promote interdisciplinary exchange between art, science and business and to jointly develop significant new innovations.
The aim: to create a firework of ideas and the basis for ground-breaking follow-up projects!

Participation in the journey also marks the start of the path to new products that arise from different perspectives and creative impulses. For particularly promising ideas and partnerships, there are opportunities for further funding through support programs.

But why promote medical technology with creative minds? Quite simply, they have a different perspective on the industry and can provide impetus away from the daily grind that has not been considered before. With their unique methods, speculative thinking, expertise and critical perspectives, they contribute to the process and question processes in a different way. The central concern of the initiative is a genuine interdisciplinarity in which different forms of knowledge production are equally valued and included in shaping the future of AI and medicine. The aim is to enable and consolidate sustainable collaboration between art, technology and business.

Who can apply? Areyou an SME from the medical technology sector and are you open to new impulses for creating new innovations? Then nothing stands in the way of your application!

Lead topic:
Health: AI - human - machine - robotics - care - prevention - prostheses

Key topics:
- Health and AI: Human-machine interaction, robotics in care, AI-supported prevention, prostheses and neurotechnology
- Interdisciplinary collaboration: Networking opportunities with companies from the medical sector, the healthcare industry and science
- AI and digital innovation: New forms of artistic expression and creative applications of technological developments

• Access to creative ideas and innovative design methods
• Development of creative solutions for UX, visualization and storytelling in the healthcare industry
• Inspiration for new products & performances for the technology market
• Exchange with creatives and researchers on AI, neurotechnology and human-machine interfaces

• Insights into one of the most renowned festivals for art & technology Program 2025 - Ars Electronica Festival 2025: Panic
• Curated program (guided tours, speed dating, artist get-together, innovation workshop) by the curators of the Ars Electronica Festival on the topic of health: AI - man - machine - robotics - care - prevention - prostheses
• Cost coverage for festival participation and lunch catering
• Joint dinner on September 4, 2025
• Access to exclusive networking events, workshops & panels
• Presentation opportunities for your own projects
• Direct exchange with international artists, scientists and medical technology companies

Interested companies are invited to apply directly to marina.iftner(at)bayern-innovativ.de

Please provide the following information:

• Name of the company, objectives and product portfolio
• Motivation & expected benefits of participation

This cross-innovation trip offers you a unique opportunity to network and develop concrete research and innovation projects with other companies and creative professionals - with possible funding prospects through funding programs or the StMWi.

We look forward to receiving your application!