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Hidden champions of the cultural and creative industries
New study by the Federal Ministry for Economic Affairs and Energy and the Federal Government Commissioner for Culture and the Media
30.09.2025
Discover the hidden champions of the cultural and creative industries - companies that achieve great things despite little publicity. Their success is based on creativity, quality and expertise, not on brand presence or media hype.
In our dossier, we show how these niche leaders develop innovative products, set trends and shape the industry. Be inspired by their paths to success, best practices and unusual business models. Find out how small and medium-sized companies are becoming true drivers of innovation. Hidden champions impressively demonstrate the potential of NPPs - and the opportunities they offer you.