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Cross-innovation journey to Ars Electronica 2025
Creativity meets MedTech
05.08.2025
Technological developments such as AI, robotics and human-machine systems are opening up new fields of application and action in the healthcare sector, enabling creative co-design and interdisciplinary perspectives. As part of the cross-innovation trip to Ars Electronica 2025, cultural and creative professionals, medical technology companies and researchers will come together to develop interdisciplinary ideas and lay the foundations for innovative follow-up projects, collaborations and artistic interventions. The participation places for the players from all eleven submarkets of the cultural and creative industries (CCIs) were awarded as part of a jury process.
Interdisciplinary collaboration at the interface of art, technology and health
Ars Electronica is one of the world's leading festivals for art, technology and society. In order to specifically promote networking between the cultural and creative industries, medical technology and science, the cross-innovation trip to Ars Electronica 2025 brings together players from the NPP with medical technology companies and representatives from science. The aim is to stimulate innovation processes in the healthcare sector through new perspectives on artistic and creative work and to promote the transfer between sectors.
The trip is being organized by the Creative Industries department at Bayern Innovativ in cooperation with Ars Electronica and the Bavarian State Ministry of Economic Affairs, Regional Development and Energy (StMWi).
Thematic focus
Health: AI - man - machine - robotics - care - prevention - prostheses
The focus is on:
- Health and AI: human-machine interaction, robotics in care, AI-supported prevention, prostheses and neurotechnology
- Interdisciplinary collaboration: networking opportunities with companies from the medical sector, healthcare industry and science
- AI and digital innovation: new forms of artistic expression and creative applications of technological developments
Goals of the trip
The trip pursues these goals in particular
- Promote exchange and collaboration between the arts and creative industries, science and medical technology
- Developing ideas with social and technological relevance
- Initiating follow-up projects: from co-creative formats to research projects
- Opening up technological developments to critical, aesthetic and user-centered perspectives
Participants of the cross-innovation journey
Twelve* players from the Bavarian cultural and creative industries were selected in a curated selection process based on artistic quality, thematic relevance and interdisciplinary interest. These are:
Anne Feldmeier, Nuremberg: ignota
Mathias Hradecsni, Augsburg: Nullab Studio
Chiara Kastner, Würzburg
Felix Laarmann, Munich
Betty Mü, Munich: Studio Betty Mü
Elias Naphausen, Augsburg
Mathis Nitschke, Munich: Sofilab UG
Daniel Nusser, Stadtbergen: designflow
Alexander Peterhänsel, Munich
Shila Rastizadeh, Munich
Alexandra Rauh, Nuremberg
Markus Utomo, Nuremberg: BOSODO Games
* Note: Due to the large number of outstanding applications, a total of twelve places were awarded to cultural and creative professionals instead of the number originally announced in the Open Call.
Prof. Dr.-Ing. habil. Sebastian Zaunseder, University of Augsburg
Dr. rer. nat. Heiko Ott, Helmholtz Center Munich
Jury of the Open Call
- Bavarian State Ministry of Economic Affairs, Regional Development and Energy (StMWi), Götz Siedler
- Ars Electronica, Veronika Liebl
- Bayern Innovativ, Health, Marina Iftner
- bayern design, Nadine Vicentini
- Creative Munich, Christina Schepper-Bonnet
- Leonardo - Center for Creativity and InnovationFabian Bittner
- WaveLab Munich, Silvia Taschner
Program & Services
Participants of the cross-innovation journey will have exclusive access to an interdisciplinary program at the interface of art, technology and medical technology with the following offers:
- Insights into one of the most renowned festivals for art and technology: Program - Ars Electronica Festival 2025: Panic
- Curated program (guided tours, speed dating, artists' meeting, innovation workshop) by the curators of the Ars Electronica Festival on the topic of health: AI - man - machine - robotics - care - prevention - prostheses
- Organization of the trip by the Creative Industries department at Bayern Innovativ and Bayern International
- Access to exclusive networking events, workshops and panels
- Presentation opportunities for your own projects
- Direct exchange with international artists, scientists and medical technology companies
Allowance for expenses, daily catering and dinner together
Save the Date: Art Collaboration - Man, Machine and Art
When: September 5, 2025, 16:00 - 18:00
Where: LMU Munich exhibition space, Ars Electronica festival grounds, Linz
What: Keynote speeches, panel discussion and networking
Organizers: the eight LMU students
Contributors:
- Dr. Karin Wimmer(LMU Munich)
- Dr. Andreas Böhm(Bayern Innovativ, Quantum Technology)
- Fabienne Marco(Quantum Social Lab, TUM)
- TJ Graebe(PIB - humanoid open source robot)
Together we would like to explore the question:
How do new technologies such as AI, robotics or quantum technology inspire the creative industries and the arts?
Participation is only possible with a valid ticket for Ars Electronica.
The event is funded by the Bavarian State Ministry of Economic Affairs, Regional Development and Energy's (StMWi) guidelines for the funding of projects by organizations from the cultural and creative industries (KKW).
Long-term perspective
The trip is the prelude to potential follow-up projects - from artistic interventions and UX solutions to cooperative research approaches. For particularly viable constellations, there are opportunities for follow-up financing through funding programs or the StMWi. As part of these follow-up projects, fair remuneration for the creative professionals involved is expressly provided for.
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