AI in moving images: new impulses from production practice

12.05.2026

Are you working on digital formats, interactive content or new forms of storytelling? A recent report from Bavaria shows how artificial intelligence is already changing moving image production.

The report "Zwischen Handwerk und High-Tech - KI im Bewegtbild" by XPLR MEDIA in Bavaria (Initiative für den Medienstandort Bayern) uses specific examples from film, TV and media production to show how AI is being used along the entire value chain. This ranges from idea development through production and post-production to distribution.

What becomes visible:
- AI along the entire production chain
- Hybrid workflows from real production and generative tools
- New applications for storytelling, marketing and knowledge transfer
- Practical insights into tools, workflows and production strategies

The focus is on close collaboration between humans and machines. AI is seen as a tool that expands and accelerates creative processes and opens up new creative possibilities.
The report provides a compact overview of current developments and specific fields of application in moving images, with ideas for your own projects, workflows and production approaches.

Download the report