Customer-centered product development

Your new product or service should of course be a market success. The development costs and effort should pay off. But will your product be accepted on the market?

Customer-centric development processes help you to minimize risks. By directly analyzing and taking customer requirements into account, you can offer solutions that are tailored to the application situation.

This ensures customer acceptance, reduces the rate of returns and increases customer loyalty.

The technology and innovation management team at Bayern Innovativ supports you in customer-centric innovation.

Our offer for your customer-centric development projects

Data & impulses Workshops& innovation processes
Studies Ideation Workshop/Idea Generation Workshop
Scouting Lead User Workshop
Trend radar Innovation sprint/innovation marathon
Focus groups Creative workshop
  How-to-UUX-Coaching

As an expert partner, we support you in recognizing the wishes and needs of your customers and users and incorporating these into product development.

Let's walk the path together in the human-centered design process: from understanding and defining customer needs to designing products and services to testing and evaluating.

Knowledge partnership and workshop moderation for your development

We support you according to your needs, for example with idea generation workshops, moderated focus group discussions, usability tests or customer surveys, etc. In this way, we help you to identify and implement further development potential based on customer feedback.

Would you like to deepen your customer-centric mindset? We support you with the right methods and comprehensive know-how. We are at your side with methods such as design thinking and user experience.

What are the benefits?

  • You increase the satisfaction and acceptance of your customers and users
  • You ensure good ratings
  • You reduce your risks during the market launch

You save costs as there is no need for time-consuming reworking and you avoid time-consuming undesirable developments. The aim is to satisfy your target group.

Contact us

Porträt von Anja Groß
Anja Groß
+49 911 20671-319
Innovation Management, Project Manager, Bayern Innovativ GmbH, Nuremberg
Dr. Tanja Jovanovic
+49 911 20671-312
Head of Marketing & Innovation, Member of the management team, Bayern Innovativ GmbH, Nuremberg
Porträt von Andrea Janssen
Andrea Janssen
+49 911 20671-311
Innovation Management, Project Manager, Bayern Innovativ GmbH, Nuremberg