Stefan Reiser is a lecturer, speaker, author and proven market expert in the global automotive business. As Managing Director of the PULS research institute, he supports automotive manufacturers, suppliers, dealer groups and service providers in making data-based decisions and strengthening their market position in the long term.
With over 30 years of experience in qualitative and quantitative market research, he brings in-depth industry knowledge, strategic analysis expertise and sound future prospects to his mandates.
His focus is on market and trend analysis, customer behavior research and strategic decision-making in the automotive ecosystem.