Florian Dusch is a partner and founder of zigzag, a renowned design and technology studio with offices in Stuttgart and Berlin. With over 20 years of experience in digital product innovation - including numerous projects for renowned mobility and automotive brands such as BMW/MINI, Deutsche Bahn, Mercedes-Benz and Siemens - he leads interdisciplinary teams and develops award-winning solutions that seamlessly combine design, technology and user experience. Florian is driven by his profound curiosity and passion for human-centered design; he is passionate about translating complex issues into clearly structured, user-centered solutions and witnessing how his work tangibly improves people's lives - whether on the road, on the rails or in the digital space.