Project International Scouting: Brazil

What technological trends and innovations are there in the Brazilian market and how relevant are they for Bavarian companies? Where are Bavarian technologies particularly attractive for export in Brazil? In which areas are there still strategic gaps in the Bavarian economy that could be closed by Brazilian technologies, for example by attracting companies to Bavaria?

"The project was a complete success in every respect and shows how effective a strategically well thought-out and innovative approach to trend and tendency scouting can be. Particularly noteworthy is the systematic approach with which relevant developments were identified at an early stage and translated into clear, action-oriented findings. The team succeeded in drawing a future-oriented picture of key trends and providing valuable impetus for further strategic orientation. I would also like to emphasize the great teamwork with our colleagues from Bayern Innovativ. We will use the content with both Brazilian and Bavarian audiences, both when marketing our work and when selecting new projects. Thank you very much!"

Dr. Claudia Bärmann Bernard
Representative of the Free State of Bavaria in Brazil