Workshop series AI in the innovation process: AI in innovation marketing and sales

In our remote workshop series "AI in the innovation process", we combine innovation with the possibilities of artificial intelligence (AI). We guide you through the entire innovation process - from problem identification and definition to idea generation, idea consolidation and concretization as well as their marketing. We use proven methods that reach a new level through the use of various AI tools. In the third remote workshop "AI in innovation marketing and sales", everything revolves around the practical application of AI in marketing and sales.

A practical use case enables you to apply what you have learned directly and experience the use of AI-supported tools in marketing and sales. The workshop begins with the identification and optimal application of the key features of your innovations, which form the basis for a targeted marketing strategy. We then analyze and segment potential target groups, where you will learn how AI supports data-based decisions and precisely tailors your messages to the needs of your target groups. This will make your marketing and sales strategies more efficient and effective.

This workshop offers you an ideal opportunity to gain practical experience and valuable insights into the AI-supported marketing of your innovations.

The other remote workshops in the AI in the innovation process event series will take place on the following dates

06.10.2025: AI in idea generation
29.10.2025: AI in market analysis and idea evaluation

Register now and delve deeper into the world of AI-supported innovation to make your ideas more targeted and competitive!

Focus

• Raising awareness of the potential of AI in innovation management
• Providing practical know-how for integrating AI into the innovation process
• Strengthening the ability to innovate through the targeted use of AI

Benefits

• Promote creativity: Discover how AI can accelerate your idea generation and enable more creative solutions.
• Increase efficiency: Find out how AI-supported tools can make the innovation process more efficient.
• Expand skills: Acquire valuable knowledge and skills in the use of modern AI technologies and their application in idea generation.
• Networking: Take the opportunity to exchange ideas with like-minded people and benefit from their experiences.

Target group

• Management
• Marketing and sales
• Business development
• innovation management
• product management
• Company founders
• Assistance, back office and secretariat