IP for start-ups, founders and SMEs: why, why, why?

The following points are covered:
a) Why is innovation protection and IP so important, especially for start-ups?
b) What does knowledge / IP generation mean?
c) What should be protected in a product? Who can evaluate this? What does the process look like?
d) When do you need a patent attorney?
We will discuss these questions and more in detail in this webinar.
We will also give a brief overview of Bavarian technology funding programs and the start-up advice provided by the Free State of Bavaria.

Overview:
In this webinar we want to create IP awareness for
1. Why does a company make/need IP rights (innovation protection)
2. What goals can I achieve
3. How can I promote the creation of rights
4.How do I manage risk
5. How do I use external partners
6. How can I get help
7. What pitfalls should I avoid?

Benefit for the participants:
The importance of IP should be brought more into focus, especially for founders and graduates who come from the natural sciences or engineering and want to enter the market with their technical expertise.

Objective:
Basic knowledge and practical recommendations will be presented

Target group:
This webinar is aimed at founders and those who intend to do so, start-ups and SMEs, or all decision-makers in companies in all sectors who would like to tackle the topic.

The workshop language is German only.