The cultural and creative industries in Bavaria stand for innovation, diversity and social impetus. The rapid progress of artificial intelligence (AI) is creating new opportunities to support creative processes and further develop business models.

The interplay between human creativity and technological tools is becoming the focus of attention under the term Smart Creativity.
In order to better understand these developments, IW Consult and Cultural Policy Lab are currently conducting a short survey among companies and self-employed people in Bavaria on behalf of the Bavarian Industry Association (vbw) and the Bavarian State Association of Cultural and Creative Industries (BLVKK). The current use of AI, perceived opportunities, existing obstacles and future requirements are being recorded. The results will be incorporated into a study that will provide concrete recommendations for action for politicians, associations and companies.

Your vote counts!
You can take part via the following link: www.smart-creativity-befragung.de
The survey will run until 30.11.2025.

Further information on the study