Cultural sponsoring | Financing at eye level

Cultural and creative professionals often face the challenge of financing their projects. In addition to traditional funding, foundations and donations, cultural sponsorship plays an important role as a financing option. But what exactly is sponsorship and how can it be successfully implemented? Our bayernkreativVISUAL "Cultural sponsorship" provides a compact summary of the most important aspects.

Our bayernkreativVISUAL "Cultural sponsorship" shows you:

• What cultural sponsorship is and how it works.
• How to find potential sponsoring partnerships. From target group analysis to making initial contact - we show you how to proceed.
• What creative services you can offer in return. Because sponsorship is a give and take.
• How to increase your chances of success. With a good concept and a strategic approach.

Whether for solo freelancers or large cultural organizations - sponsorship can be a valuable source of funding. With the right preparation and a clear strategy, long-term and sustainable cooperation with companies can be established. Our visual guide will help you take the first steps towards cultural sponsorship.

Illustration: Marie Gutmann
Text: Margit Brendl

The content for our VISUAL is based on the bayernkreativBEITRAG "Kultursponsoring", written by our expert Margit Brendl. In it, she provides practical tips on how you can attract companies as sponsors and build long-term partnerships.

To the bayernkreativBEITRAG cultural sponsoring