Jutta has been working as an independent consultant for digital strategies since Steve Jobs introduced the first iPhone. In 2020, she founded Identity Valley in Munich. Identity Valley is partly a response and partly a further development of Silicon Valley. It is evolving from "What can technology do?" to "What should technology do?".

Important decisions about the future of digital developments are often made without a clear digital strategy or framework. The Digital Responsibility Goals, developed with a consortium of academics, non-governmental organizations and industry experts, define this framework and work towards a trustworthy, people-centric digital transformation.