Workshop

Systematically developing new ideas

27. November 2025

09:00 - 17:00

Hotel Victoria
Königstraße 80
90402 Nürnberg
Deutschland
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Creativity can be learned! The 'SIT' method (Systematic Inventive Thinking) according to Prof. Goldenberg enables you to systematically develop new ideas and smart solutions in all subject areas and is easy to learn and simple to apply. This makes idea generation and problem solving an everyday skill.

Creativity can be learned!

The 'SIT' method (Systematic Inventive Thinking) according to Prof. Goldenberg enables you to systematically develop new ideas and smart solutions in all subject areas and is easy to learn and simple to apply. This makes idea generation and problem solving an everyday skill.

Subject areas:

  • Inside vs. outside the box thinking
  • Mental fixations - Duncker experiment
  • Can I learn creativity?
  • From TRIZ to agileSIT
  • The 'Function follows Form' process according to Prof. Finke - The other way to the idea
  • The innovation patterns according to Prof. Jacob Goldenberg et al. and their application
  • Systematically creating 'accidents' that lead me to new ideas
  • Being creative from a standing start
  • Systematic problem solving
  • Making creativity manageable and creating a culture of innovation

What exactly is it about?

The SIT method was inspired by the Russian TRIZ method and developed in the 1990s by Prof. Jacob Goldenberg (et al.) in Israel. It is essentially based on the 'Function-follows-Form' process according to Prof. Ronald Finke and the five innovation patterns according to Prof. Jacob Goldenberg.

It enables cognitive fixations to be systematically broken down and experts to be led to new ideas. Problems are identified quickly and systematically, and obvious solutions are found.

In addition to the theoretical introduction to the method, practical exercises are developed together with the participants during the workshop and adapted to the needs of the participants.

The workshop is aimed at small and medium-sized companies and is equally suitable for the development of new products, processes, services or business models. Participants receive an overview of all innovation opportunities for their area within a short space of time.

Focus

  • Making creativity plannable and manageable
  • Strengthen the culture of innovation in the long term
  • Develop your own ideas effectively at any time

Benefits

  • Innovate systematically and using scientific methods
  • Find creative solutions quickly and cost-effectively at any time
  • Identify problems quickly and systematically and find obvious solutions
  • Becoming creative yourself and strengthening innovation from within the company

Target group

  • Company management
  • Innovation management
  • R&D management
  • Employees and managers from the areas of business development and strategy, marketing, sales and product management

Workshop leader

Find out more about Philipp Gasteiger, STI-Consulting GmbH

Philipp Gasteiger
Senior Consultant / Innovation Specialist, STI-Consulting, München

Participation fee

Category Price(gross)*
Price (net)
Participation (standard) 583,10 €*
490,00 €
Partner Cluster Energy Technology, New Materials, Automotive, Mechatronics & Automation: 464,10 €*
390,00 €
  * incl. statutory VAT 19%

09:00 - 09:15

Welcome and short round of introductions

09:15 - 11:00

Introduction and development history of SIT

11:00 - 12:00

The FFF process according to Prof. Ronald Finke

12:00 - 13:00

Lunch break

13:00 - 15:30

The five innovation patterns according to Prof. Jacob Goldenberg

15:30 - 16:30

Solving problems systematically with SIT

16:30 - 17:00

Application of the method using own examples

17:00

End of the event