Frugal innovation - what is it?

Frugal simply explained!

Frugal innovations are products in the lower and middle price segments that are affordable in the context of use or significantly cheaper to purchase or use as services. This can be achieved by omitting all superfluous functions and features not used by the customer - but not by simply "slimming down", but by specifically redeveloping products or solutions with a focus on customer requirements in the respective context of use.

Frugal innovations are

  • specifically tailored, rethought and developed
  • radically cheaper than comparative product (total cost consideration)
  • easy to use and apply
  • robust and low-maintenance
  • resource-saving and sustainable

Frugal innovations have

  • their focus on core functions
  • a good performance

Frugal - Do more with less!

Examples of frugal solutions can be found here.

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