CoSMoS 2020 - 3 questions for Dr. Eva Fraedrich, MOIA GmbH

Mrs. Dr. Eva Fraedrich, Senior Researcher Mobility, MOIA GmbH, Berlin, will speak at our Conference on Smart Mobility Services (CoSMoS) this year on March 10 in Ingolstadt about the impact of new mobility services on our transport systems. As part of the Bayern Innovativ series "Three questions to ..." we have asked you in advance for a short interview.

Mobility offers and their effects

Dear Dr. Fraedrich, at this year's CoSMoS you have the "closing words" with your striking lecture "New kids in town ... What effects do new mobility offers have on our transport systems?" Can you tell us then already who these new kids are?
Dr. Eva Fraedrich: Actually, the "new kids", to stay with the metaphor, are now almost "teenagers". Among the many offerings in which digital technologies in particular play a significant role are ride pooling and hailing, car and bike sharing, and micromobility (e.g., E-scooters ). New mobility providers have contributed to diversification and flexibility in recent years, especially in the urban mobility market. In doing so, they want to and should also contribute to making mobility more efficient, more comfortable, but also more affordable and climate-friendly. In the future, the focus will also increasingly be on how these services as a whole can be designed and integrated into the urban transport system in such a way that they complement existing public transport services and help reduce motorized private transport.

Ride Pooling Service to Reduce Private Transport

You are a Senior Researcher Mobility at MOIA GmbH, a young mobility company of Volkswagen AG that offers innovative mobility services for cities. Currently, you are developing a new ride pooling service - can you briefly outline this service for us?
Dr. Eva Fraedrich: With ride pooling, people share a vehicle who have a similar route. Customers send a ride request via app, and our dynamic algorithm ensures in a fraction of a second that MOIA users with a similar path can ride together. Throughout the ride, more people hop on and off. By bundling trips that users would have otherwise driven alone, we aim to help reduce personal transportation and avoid emissions. Those who use our MOIA service (currently in Hamburg and Hanover) travel through the city comfortably, cheaply and in an environmentally friendly way.

Successful mobility concepts

A lot is currently happening in terms of mobility, especially in major cities like Berlin, Hamburg or Munich. What do new concepts have to offer to be successful and accepted? How does MOIA GmbH score with its service?
Dr. Eva Fraedrich: New mobility providers should, to be sustainably successful, address different challenges: They must fit the goals of urban and transportation planning. And they must be developed closely along the needs and requirements of the users. With our ride pooling service, which is geared to these challenges and requirements, we create attractive incentives for city dwellers to leave their cars behind. In addition, we see ourselves as a partner of cities and public transport and thus help to solve traffic problems such as air pollution, congestion, noise and lack of space and to achieve sustainability goals.

Thank you, Dr. Fraedrich, and see you soon in Ingolstadt!

Event note: CoSMoS 2020 I March 10, 2020 I Ingolstadt

What challenges will we face in the next 10 years? The world is at a crossroads. If we want to leave our future generations a world worth living in, we need to set the course for this in the coming years. In 2015, the United Nations Framework Convention on Climate Change adopted an agreement with the goal of limiting man-made global warming to well below 2 °C compared to the pre-industrial era. To this end, the Intergovernmental Panel on Climate Change (IPCC) has calculated a CO2 budget to avoid global warming beyond a defined limit. CO2 emissions in Germany are to be reduced by over 50% by 2030. In the transport sector, however, CO2 emissions are still rising, due to the trend toward larger and heavier vehicles and a sharp increase in mobility demand.  So what decisions need to be made for the future? We discussed this topic at the Conference on Smart Mobility Services on March 10, 2020 at the Ingolstadt University of Technology. Hier erfahren Sie mehr!