Automotive industry: purchase premiums are the wrong way to go
Automotive industry: purchase premiums are the wrong way to go (07/13/2020)
The automotive industry is being hit hard by the Corona pandemic - 2020 car sales have fallen drastically at almost all manufacturers. Many jobs are at stake. To help Germany's most important industry on the jump, purchase premiums have been discussed intensively. In this episode, Markus Lienkamp - Professor of Automotive Engineering at the Technical University of Munich - explains why he has always considered purchase premiums to be of little use and what the solution should look like in his opinion.
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