The whitepaper "Roadmapping to go - application-oriented guide and success factors" created by Bayern Innovativ together with Nuremberg-based Itonics GmbH gives all companies - corporations as well as SMEs - a quick and effective way to get to grips with the topic of roadmapping and to use this method in their own companies. The whitepaper provides a scientifically based insight into the management method and uses best practice from industry to demonstrate the advantages and success factors of roadmapping.