To what extent does your background as a business psychologist play a role at ELLSI?
In my view, quite a significant one. At ELLSI, we use business psychology theories, models and research methods throughout in order to design transformation processes and learning formats for the development of transformative and sustainability skills in a well-founded and effective way. We also draw on our knowledge of business psychology to raise awareness among consumers in order to promote sustainable purchasing decisions. If, as some say, business is three-quarters psychology, then this is probably just as true for sustainability.
Artificial intelligence is currently on everyone's lips. Does AI also play a role in the learning lab?
When developing learning formats for companies to make them more sustainable, we try to consistently think about the link between AI and sustainability. For example, trainees can expand their knowledge and skills in recycling and the circular economy in a playful learning environment with the support of generative AI. We hope that this will contribute to the development of future skills on a broad basis.
Another example is our strategy workshops and consulting projects for SMEs. We know that in many industries, the change processes associated with sustainability are not considered in isolation from digitalization. That is why we discuss the potential of twin transformation with SMEs. A networked view of these two megatrends, AI and digitalization and sustainability, opens up the prospect of innovative solutions and synergies. One example of implementation would be the development and use of AI-based, company-specific decision support systems. Here too, we can use our background in business psychology to support human-centered and effective implementation.
What opportunities for participation does ELLSI offer to stakeholders in the Bavarian economy?
ELLSI is an open platform for the Bavarian economy. We offer services and at the same time receive signals and ideas. These can be needs for future solutions or innovative approaches from practice, which we integrate into our concepts.
Our services for business include seminars and workshops on sustainability transformations and the development of important future skills. We are also currently creating a Sustainability Innovation Playbook that companies can use in practice. I think that is very promising. Our very application-oriented consulting projects for twin transformation are particularly exciting and interesting for our business partners, in the form of a student project during a semester or as a research collaboration, including, for example, a Bachelor's or Master's thesis with direct practical relevance. At the same time, our partner companies can present themselves as attractive employers.
We can also provide valuable impetus and jointly develop solutions for the future topic of Design for Recycling, especially for the textile industry.
Last but not least, ELLSI is an open place of learning - as a partner for educational institutions and many other interested parties - for example with our Open Atelier on the second Thursday of every month.
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