Setting the course for a successful future
Trends such as new mobility services, autonomous driving, digitization and electromobility are changing the way people are mobile worldwide - already today and even more so in the future. In addition, the vehicle continues to lose relevance in everyday life, as other forms of mobility come more into focus, especially in metropolitan areas. The transition to new technologies - e.g. the change from conventional drive to electric drive - is an additional challenge for companies, as you are forced to implement parallel production structures, at least for a certain time. This is associated with enormous costs. Managing this transformation process of the automotive industry plays an important role for the future of Bavaria and Germany as an industrial location. Technological investments and innovations are necessary to maintain the global competitiveness of the Bavarian automotive industry and to secure locations and jobs. It is essential to support the industry in mastering the challenges in the course of the transformation process and steering it toward a digital and sustainable future. With the Automotive Future Forum, the Bavarian state government has launched a technology offensive with an investment volume of €2 billion to support the Bavarian economy in the current transformation process with the High-Tech Agenda Bavaria.
One focus is on the automotive industry and its current challenges. After all, the mobility of tomorrow should be multimodal, more environmentally and climate friendly, and highly digitized. With the agreed measures within the framework of the Automotive Forum of the Future, in addition to the major vehicle manufacturers and suppliers, small and medium-sized companies in particular will be supported in the development and manufacture of new products and with a clear perspective for investment decisions.
The massive economic impact and changed working conditions and requirements for the working environment during the pandemic have made it all the more clear that the transformation process is essential for the successful continuation of many companies. After all, Bavaria's vehicle sector is also expected to assume the role of the globally respected technology leader in the new mobility world, with notable production capacities in Germany.