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19.11.2024
With its new thematic dossier, the Federal Government's Competence Centre for Cultural and Creative Industries offers sound and practical guidance for the successful internationalization of the cultural and creative industries (CCIs).
Internationalization opens up a wide range of opportunities for companies and freelancers in the CCIs. It not only promotes economic growth by opening up new markets, but also inspires creative innovation and new creative processes. The highly individualized products and services that characterize KKW create ideal conditions for occupying promising niches.
The dossier makes it clear that internationalization can be worthwhile for all NPP players. The five strategies presented - network strategy, visibility strategy, export strategy, cooperation strategy and location strategy - provide inspiration and a solid basis for the targeted and successful implementation of international goals.
