Managing a company - even without a business degree

You are creative, have great ideas, but running a company sounds like complicated business management to you? Don't worry, being an entrepreneur is not a question of having a degree or innate talent. Above all, it's an attitude that you can learn and develop.

Our bayernkreativVISUAL "Running a business" shows you how you can combine your creative strengths with entrepreneurial thinking.

What can you expect?

Find out in our visual:

  • Why you don't need a business degree to be successful.
  • How to develop your personal entrepreneurial mindset.
  • Why vision and values shape your company.
  • How to recognize your strengths and make targeted use of them.
  • Which exercises will help you gain clarity.
  • And: Why your own path is the right one.

Why is it worth it?

Many creative people do not start out with the aim of founding a company, but with an idea that needs to get out into the world. For them, success doesn't just mean turnover, but also meaning, impact and personal fulfillment. This is precisely why it is so important to think entrepreneurially: so that you can realize your projects in the long term, work financially independently and shape your company according to your own ideas.

Being creative and thinking like an entrepreneur? Our visual shows you how they can go together.

Illustration: Marie Gutmann
Text: Florian Sußner

The basis: bayernkreativBEITRAG "Managing a company"

The content for our VISUAL is based on bayernkreativ's CONTRIBUTION "Running a business", written by our expert Florian Sußner. As a start-up trainer, university lecturer, improv artist and long-standing bayernkreativ consultant, he brings in-depth knowledge and personal experience from the cultural and creative industries and encourages people to follow their own entrepreneurial path.

Need more inspiration?

Our bayernkreativBEITRÄGE offer you practical tips and exciting insights for your personal and entrepreneurial development.

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