Sebastian Zenetti is founder and managing director of You Mawo, Additive Scale and the One of One Group, three companies that are rethinking the eyewear market with mass customization, additive manufacturing and decentralized production. With over 10 years of experience as an entrepreneur, he is building a model that combines sustainability and technological innovation. His focus is on making traditional industries more resilient, customer-oriented and sustainable through digital manufacturing and globally networked production systems. This approach shows how real opportunities for the future of industry and society can arise from technological upheavals.