David Michael Eder has been responsible for Marketing & Communication at the University of Bayreuth's Entrepreneurship & Innovation Department since October 2019 and has been working as a transfer and innovation manager at the newly founded Institute for Entrepreneurship and Innovation since the end of 2020.
Previously, while studying business administration with a focus on marketing and business informatics at the University of Bayreuth, he was a student assistant for the CareerService, the Entrepreneurship & Innovation staff department, the FIM core competence center and the business informatics project group at Fraunhofer FIT.
Prior to this, he successfully completed his international high school diploma and bank training as a financial assistant.
His research activities focus primarily on the topics of digital transformation and business models. Outside and within the university environment, he gained numerous practical experiences, including in digitalization and innovation projects.