Puma AG

Our focus is on combining the crea- tive influences from the world of sports, lifestyle and fashion. We focus on our brand characteristics such as distinctiveness, individuality, spontaneity and internationality, which stand for Puma and its sporting heritage. An important element of our brand strategy is selective distribution, which is designed to help increase the desirability of the brand and convert it into profitable growth. This distribution policy also applies to our licensees, whom we support accordingly through clear brand management, brand steering and control.

Puma is the global sports brand that successfully combines influences from the world of sports, lifestyle and fashion. With its unique focus, Puma delivers the unexpected in sports lifestyle in footwear, textiles and accessories through technical innovation and revolutionary design.

.

• Shoes
• Sportswear
• Leisurewear
• Accessories
• Watches
• Swimwear
• Sunglasses
• Underwear
• Fragrances
• Socks