Digitization at Bayern Innovativ
Everything that can be digitized will be digitized
Digitalization is changing the way we will learn, work, do business and communicate in the future. The digital transformation is an unavoidable opportunity for new possibilities for action and impetus for progress. It changes knowledge acquisition and knowledge generation and disrupts entrenched structures.
Data is the central element of digitalization. Analyzing it allows extensive, automated decisions to be made. This global process is driven by exponentially developing hardware and the rapid emergence of digital infrastructures. The entire world is being digitally recorded and controlled. Society is undergoing a transformation to meet these challenges.
Overall, we at Bayern Innovativ see digitalization as a development process for society as a whole, in which progress is being made in all areas of business and life with the help of the responsible use of data-based technologies and processes.
Trust capital - the most important currency in digitalization
Markets and business models are changing decisively as a result of digitalization. Value chains are becoming central to a company. Value creation will only be able to be provided by company networks. Digitally enabled direct access to the end consumer is currently transforming entire industries. Companies must adapt their business models to this and work in a strictly customer-centric way.
In doing so, companies are increasingly exploring how they can behave responsibly in the digital world - keyword Corporate Digital Responsibility (CDR). The aim is to build up trust capital - probably the most important currency of the markets in digitalization. As a side effect, this increases employee loyalty. New skills are becoming important for employees in a digitally networked working world: greater personal responsibility, a new way of working distributed in teams and the consideration of algorithms.
Only those who actively help to shape these ongoing processes will be able to hold their own with their company in the long term.
The digitalization team at Bayern Innovativ
Division and project management
Bayern Innovativ GmbH,
Dr. Roman Götter,
Project management
Bayern Innovativ GmbH,
Bayern Innovativ GmbH,
Project organization, marketing and PR
Julia Bartels | Bayern Innovativ GmbH,
