Dive into the future of interior design for automated driving. Discover the development process from analyzing customer requirements to redesigning human-vehicle interaction. Focus areas include customer studies, derived design principles, and a preview of new and innovative interior concepts. Be inspired by the latest trends and technologies that enhance comfort and safety for our customers.

Sustainability is particularly important for future generations of vehicles. Renewable materials such as wood and cork can make a significant contribution to reducing the CO2 footprint. These are new to the automotive industry and are being investigated as part of research projects with regard to possible applications in the interior.
The presentation will begin with an overview of the BMW Group's sustainability goals and measures as well as the basic principles of design-for-circularity. A cockpit and seat will also be used to show how new materials (wood, cork) can be used and what findings are already available from research projects.

Unlock the secrets to staying ahead in a rapidly evolving market! Join us for an insightful talk on innovation management, where we'll explore how to transform megatrends into a robust innovation portfolio. Discover real-world examples of successful innovation management activities, learn the critical decision point for stopping projects, and understand the importance of moonshot compost in fostering groundbreaking ideas. As an example for innovation in the field of interior, we will show Mobis’s holographic windshield display. Don't miss this opportunity to gain valuable insights and strategies that will drive your organization towards creative solutions and a competitive edge.

Smart Interior - functionalization in the vehicle interior
Smart Interior opens up completely new perspectives in the vehicle interior. Voice and gesture control, lighting and sound, personalization and user experience are just some of the keywords. How can suppliers recognize and use these trends? In this workshop, experts and participants will use the fishbowl method to discuss how suppliers can use the innovation and growth area of vehicle interiors to position themselves for the future. What trends are there - what is important - who are the key players and partners?

Future Interior Solutions - The vehicle interior in fully automated vehicles
Fully automated driving (Level 4) opens up completely new possibilities for vehicle interiors. But which components, functions and materials will really be needed in the future? In this interactive workshop, you will gain exciting insights into future vehicle concepts and, together with other participants, develop specific requirements and innovation potential for the automotive and supplier industry. Targeted networking will generate new project ideas and cooperation approaches that participants can take directly back to their companies. Ideal for anyone who wants to actively shape the interior of tomorrow!

Experience how outstanding user experience is created! In our hands-on workshop, you will learn about the most important methods and tools of user centricity - and how to apply them directly. NIO provides exclusive insights into its user-defined vehicle strategy and shows how UX plays a key role in the mobility of the future.

What makes NIO’s Full Stack technology stand out? How does NIO's vehicle operating system, smart cabin, and AI-driven features enhance the driving experience? And how does NIO gather and integrate user feedback within its user centric development approach? Join us as we dive into the tech behind NIO’s smart EV ecosystem and explore the innovations driving the future of mobility. Don’t miss this deep dive into the intersection of EV technology and user enterprise!

Recycling textile components

Discover how sustainable textile materials can transform the interior of the future. In a captivating keynote presentation by AUDI AG, you will find out which innovative approaches are already being used today to develop recyclable seat covers and how these solutions can change the automotive industry in the long term. In the interactive World Café that follows, you will have the opportunity to discuss the opportunities and challenges of material recycling with other experts and develop creative ideas for an environmentally friendly automotive future. Take an active part and help shape the change!

Evening event: Summer get-together in the stadium

Enjoy a relaxed evening in a unique stadium atmosphere! Look forward to networking in a relaxed atmosphere, accompanied by refreshing drinks, culinary highlights and summery sounds. DJ and saxophonist Sebastian Wurzer will provide the perfect soundtrack - an unforgettable end to the day is guaranteed!

In an ever-changing economic landscape, understanding the key forces shaping global markets is more crucial than ever. This presentation will provide a concise yet insightful global economic outlook, highlighting major trends and potential challenges ahead. We will then shift our focus to the automotive industry in 2030, presenting a brief yet impactful overview in numbers—what growth, shifts, and market dynamics can we expect? Finally, we will dive deeper into the automotive interior industry, exploring the key trends driving innovation, the biggest challenges facing manufacturers, and the opportunities that lie ahead. From sustainability and smart materials to the role of digitalization, this session will equip you with valuable insights into the future of automotive interiors. Join us for a thought-provoking discussion on where the industry is headed and how to stay ahead in a rapidly evolving market.

Designing cars for a new paradigm of customer expectations, lifestyles and global priorities.
How is the power of design influencing decisions, including in India?
How have automotive design studios and processes like MAHINDRA's evolved to keep pace with these fast-changing realities and deliver quickly?
How does design impact business and profit?
These are some of the points the presentation will address.

Differentiating the cultural background, habits and preferences of East and West or Chinese and European culture, which lead to different treatment and different preferences/needs in terms of the interior design, color and material of a vehicle, trying to understand where the differences and similarities lie and what both sides can learn/benefit from each other.

Automotive companies are increasingly prioritizing sustainability. UPM BioPolyester and BioPolyurethane offer a revolutionary solution for eco-conscious interior material. Our biochemicals naturally capture CO2 from the atmosphere, reducing your environmental footprint and saving fossil resources. Integrated into BioPolyester and BioPolyurethanes, UPM BioGlycols are true drop-in solutions which enable high-performance and fully recyclability while safeguarding our planet. Join us to explore how UPM BioGlycols will elevate your commitment to sustainability.

The customer groups for mobility and mobility services are as different as the worlds in which they live.
With our work in the field of vehicle interiors, we would like to respond to these different customer groups in a better way; we want to understand their needs and customize our products according to those needs. In doing so, we focus on people with disabilities.
The presentation includes interior ideas for people with visual impairments, very old people and people with extreme obesity (BMI>30).

Immersive Interior Lighting

How light art turns the car into an emotional space
This keynote lecture conveys a completely new understanding of light. It looks at the way famous lighting artists think and work, transfers their lighting effects to the automotive interior and presents color-psychological and technological methods. After this lecture, you will see light with different eyes.

Rethink light. Create well-being.
The automotive industry has begun a fundamental change of perspective and is asking: How can we think about the design of a vehicle from the point of view of the driver's well-being? Light is the new answer. Light that doesn't just fulfill its usual function. Light that creates an immersive experience and plays a key role in ensuring the emotional well-being of the driver and passengers. If you are prepared to learn from lighting artists, you can completely redefine and use light.

Experience how HARMAN Automotive is shaping the future of the automotive industry through innovative user experiences. In my presentation at 'bayern innovativ', I will show you how we use targeted strategies and collaboration to create unique experiences that strengthen our position as a leading innovator. Be inspired and discover how we are revolutionizing the way people interact with technology.

The automotive industry is undergoing a transformation and vehicles are evolving into immersive third spaces. As part of their digital lifestyle, drivers and passengers expect an in-car entertainment experience that matches the one they enjoy at home or on the road. And because cars offer a purpose-built environment, it is possible to create a personalized interior experience that goes beyond what is possible elsewhere. This presentation will provide an overview of existing and emerging use cases and content formats that go beyond music and movies. In addition, critical success factors for broad consumer adoption will be highlighted and we will share some thoughts on potential business opportunities.