myboshi GmbH

"Make yourself something beautiful" is the motto of myboshi. The mission is to give the target group a balance to the digital world and to take them into a world full of creativity. In doing so, myboshi's vision is to become a technology company that uses data, recognizes trends in the creative sector, creates itself and stands out from market companions in the industry through its innovative strength and creativity. Since 2009, myboshi has been one of the leading online stores for wool, DIY kits, needlework instructions and accessories in the DACH region and DIY headquarters for fresh needlework ideas from all walks of life. As an innovative guide, the young, highly motivated team supports needlework fans, do-it-yourselfers, needle novices and DIY champions with the right materials, accessories and its own blog and encyclopedia for their projects.

Through its own B2C online store and representations on other online marketplaces, the topic of e-commerce and digitization plays an important role in the company's success. There is always potential for optimization and this is exactly what the company wanted to track down with the Digital Innovation Quotient (DIQ) - Assessment.