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How to innovate: People in the focus of innovation

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How to innovate: People in the focus of innovation (27.02.2023)

The majority of all new products and innovations on the market fail! One reason for this is that many companies give little thought to the needs of their clientele. But how do you listen to your customers during product development? Answers are provided by Anne Elisabeth Krüger (Fraunhofer IAO) and our UX expert Anja Groß .

Learn more:

At a glance

Customer-centric product development


Your contact

Anja Groß
Anne Elisabeth Krüger

Moderation

Dr. Tanja Jovanovic

Contact us

Anne Elisabeth Krüger
Fraunhofer IAO, Mittelstand 4.0-Kompetenzzentrum Usability
Porträt von Anja Groß
Anja Groß | Bayern Innovativ GmbH,
Anja Groß
+49 911 20671-319
Contact by e-mail
Innovation Management, Project Manager, Bayern Innovativ GmbH, Nuremberg

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