How to innovate: Creating a positive user experience in the working world

How to innovate: Creating a positive user experience in the world of work (04/04/2022)

Usability and user experience - two success factors that you should not underestimate for your company. After all, products that are characterized by a positive UX are usually preferred by users.

Talking about the background Dr. Tanja Jovanovic with Anne Elisabeth Krüger (research associate in the User Experience team at Fraunhofer IAO, head of the project at Fraunhofer IAO), Prof. Dr. Michael Burmester (Professor of Ergonomics and Usability at the Hochschule der Medien, consortium leader of the project) and Anja Groß from our division Technology and Innovation Management .